How to Speed Up WordPress Website And Reduce Bounce Rate

Download progress bar or round indicator of speed


Having a slow website can be one of the most frustrating things for any website owner, especially when it comes to WordPress. Not only does a slow website negatively affect user experience, but it can also contribute to a higher bounce rate and a decrease in conversions. There are steps you can take to speed up your WordPress website and reduce your bounce rate. We’ll explain the importance of website speed and how you can use various techniques to make your WordPress website faster and keep visitors engaged.

1) Choose a good web host

When it comes to website speed, the web hosting you choose plays a big part. Look for a host that offers reliable uptime and fast speeds. Check for customer reviews to get an idea of how well the host performs in terms of loading times and customer service. Additionally, if your website is resource-heavy, consider investing in a VPS (virtual private server) to ensure that your website runs efficiently. For wordpress such examples of web hosts are Dreamhost, Hostinger or Hostgator – These are mainly on budget versions. If you want to go more deeply, you can try to purchase VPS hosting, or some other on OVH hosting.

2) Use a caching plugin

Caching is effective method to speed up your WordPress website. A caching plugin stores a static version of your website so that it can be served quickly to users when they access your site. This reduces the strain on your server and significantly speeds up page load times. Popular caching plugins include W3 Total Cache and WP Super Cache. Be sure to configure the settings correctly to ensure optimal performance.

3) Optimize your images

Images can take up a lot of space and slow down your website. To optimize them, reduce their size using an image editor or compress them using a plugin such as Smush Image Compression and Optimization. It’s also best practice to save images in the correct format: JPEG for photographs, PNG for graphics and illustrations, and GIF for animated images. Lastly, don’t forget to add alt tags to each image so that they can be crawled and indexed by search engines.

4) Minimize HTTP requests

HTTP requests are a major cause of slow page loading. To reduce the number of requests, you can use techniques such as combining CSS and JavaScript files, minifying code, using fewer plugins, using sprites, and using inline images. This will improve the performance of your WordPress website and reduce bounce rates. To further minimize the HTTP requests, you can also enable GZIP compression on your server, which can reduce the size of files sent to visitors. Finally, leverage browser caching to store static files on visitors’ computers so that they don’t have to be downloaded every time.

5) Use a content delivery network (CDN)

A content delivery network (CDN) is a great way to improve your website’s performance and reduce your bounce rate. CDN stores cached versions of your website’s content, such as images and scripts, on multiple servers around the world so that visitors have a faster experience when accessing your site. This helps to minimize latency issues, reduce server load and ultimately speed up your website. The example of a great CDN service is Clouflare.

Setup is easy and can be done with a few simple clicks. CDNs also offer features like optimized images and video streaming which can further improve your website’s speed. Plus, they can reduce your server costs as CDN services are much cheaper than dedicated hosting solutions. The bottom line is that CDNs are an essential tool for any website looking to improve its performance and reduce its bounce rate.

6) Optimize your WordPress database

Maintaining a clean and optimized WordPress database is essential for speeding up your website. To do so, you can use the WP-Optimize plugin to remove unnecessary data such as post revisions, trashed posts, and orphaned post metadata. You can also run queries manually to clean up old and unused tables. Finally, make sure that you regularly back up your WordPress database to avoid any data loss in case of an emergency.

7) Disable hotlinking

Hotlinking is when another website links to an image hosted on your website. This can cause your website to slow down as it uses your bandwidth. To prevent this, you can disable hotlinking by adding a few lines of code to your .htaccess file. This will ensure that only your website can display the images. Additionally, you can also add an alternate image in place of the original image if someone else attempts to hotlink it.

8) Upgrade to the latest version of WordPress

Keeping your WordPress website up-to-date is essential for performance, security, and stability. The latest version of WordPress includes improvements in speed and security that you can benefit from. It’s important to regularly back up your data before updating, and make sure any plugins or themes you use are also compatible with the new version. Upgrading to the latest version of WordPress is an easy way to improve your website’s performance and security.

9) Use a faster theme

Using a faster theme is essential to speeding up your WordPress website and reducing bounce rates. A lightweight theme that doesn’t include any unnecessary elements or functions is the best choice for a fast-loading website. When selecting a theme, look for one that has few plugins, no extra features or animations, and minimal images. Additionally, make sure the theme is optimized for mobile devices and has a good code structure so it can be quickly and easily read by search engines. With a faster theme, you’ll have a website that’s easy to navigate, loads quickly, and ultimately provides a better user experience.

10) Implement Google AMP

Google AMP (Accelerated Mobile Pages) is a great way to increase your website speed and reduce bounce rate. It allows pages to load faster on mobile devices, allowing users to get to the content they need quickly. Implementing Google AMP is easy. All you must to do is install the AMP plugin, add a bit of code, and your pages will be optimized for mobile devices. This can help improve page loading times and decrease bounce rates. It’s a great way to boost your website’s performance and keep visitors on your pages for longer.


In conclusion, speeding up your WordPress website and reducing bounce rates is essential for providing a positive user experience and increasing conversions. By implementing the techniques mentioned in this article, such as choosing a good web host, optimizing images, minimizing HTTP requests, using a CDN, and selecting a faster theme, you can significantly improve your website’s performance. Regular maintenance, database optimization, and staying up-to-date with the latest WordPress version will also contribute to a faster, more efficient website. These improvements will ultimately lead to increased user engagement, lower bounce rates, and higher conversion rates.